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Latest Posts in Brand protection

Market Briefing: GlobalBlock Further Expands Coverage - Now Protecting Brands in More Than 60% of World’s Domain Extensions

Business & Technology Brand protection
  • Tony Kirsch
  • July 1, 2026

The Brand Safety Alliance (BSA) has expanded its GlobalBlock service once again, adding 61 new domain extensions to the domain blocking platform. The new additions bring GlobalBlock to 841 included extensions, and for the first time achieves coverage of more than 60% of the world’s top-level domains (TLDs). Looking specifically at gTLDs, GlobalBlock now provides protection over 75% of the world’s TLDs.

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How the World’s Largest Country-Code Domain Approaches Security, Trust, and Brand Protection

Brand protection User Stories
  • Tony Kirsch
  • June 23, 2026

As one of the largest and most strategically significant country code domains, .CN offers an important view into how registries are balancing growth, governance and brand safety at scale. We’re pleased to present this partner article from CNNIC, the registry behind China’s .CN country code top-level domain, about the growing sophistication of abuse, the increasing need for cross-border cooperation, and the rising expectation from global brands for proactive protective mechanisms within complex national markets.

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GlobalBlock Market Briefings Reach 250+ Brands Worldwide

Business & Technology Brand protection
  • Tony Kirsch
  • June 22, 2026

Last month, the Brand Safety Alliance (BSA) presented a series of Market Briefings webinars in partnership with our accredited agents, to share updates and information on GlobalBlock’s largest coverage expansion to date and upcoming product enhancements. Following the addition of China’s .cn and Germany’s .de ccTLDs along with dozens of other new extensions, GlobalBlock’s coverage grew to 780 extensions and the BSA team connected with hundreds of brands around the world to explain what this means for online brand protection.

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