Why Trademark Professionals Should Be Preparing for the Next Round of New TLDs
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Tony Kirsch
- August 26, 2025
The New gTLD Program introduced over 800 commercially available new domain extensions to the web from 2012, expanding online real estate and creating unprecedented opportunities for web users and organizations worldwide. For brands however, the program was also fraught with new threats to intellectual property and increased fraud, imitation and abuse. The unknown landscape presented many new challenges and forced brands and regulators to find new avenues for protection and security.