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Unified Domain Blocking Service Protecting Brands Online | GlobalBlock

Latest Posts in Business & Technology

Market Briefing: GlobalBlock Further Expands Coverage - Now Protecting Brands in More Than 60% of World’s Domain Extensions

  • Tony Kirsch
  • July 1, 2026

The Brand Safety Alliance (BSA) has expanded its GlobalBlock service once again, adding 61 new domain extensions to the domain blocking platform. The new additions bring GlobalBlock to 841 included extensions, and for the first time achieves coverage of more than 60% of the world’s top-level domains (TLDs). Looking specifically at gTLDs, GlobalBlock now provides protection over 75% of the world’s TLDs.

GlobalBlock Market Briefings Reach 250+ Brands Worldwide

  • Tony Kirsch
  • June 22, 2026

Last month, the Brand Safety Alliance (BSA) presented a series of Market Briefings webinars in partnership with our accredited agents, to share updates and information on GlobalBlock’s largest coverage expansion to date and upcoming product enhancements. Following the addition of China’s .cn and Germany’s .de ccTLDs along with dozens of other new extensions, GlobalBlock’s coverage grew to 780 extensions and the BSA team connected with hundreds of brands around the world to explain what this means for online brand protection.

Why Trademark Professionals Should Be Preparing for the Next Round of New TLDs

Why Trademark Professionals Should Be Preparing for the Next Round of New TLDs

  • Tony Kirsch
  • August 26, 2025

The New gTLD Program introduced over 800 commercially available new domain extensions to the web from 2012, expanding online real estate and creating unprecedented opportunities for web users and organizations worldwide. For brands however, the program was also fraught with new threats to intellectual property and increased fraud, imitation and abuse. The unknown landscape presented many new challenges and forced brands and regulators to find new avenues for protection and security.