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Latest Posts in User Stories

How the World’s Largest Country-Code Domain Approaches Security, Trust, and Brand Protection

  • Tony Kirsch
  • June 23, 2026

As one of the largest and most strategically significant country code domains, .CN offers an important view into how registries are balancing growth, governance and brand safety at scale. We’re pleased to present this partner article from CNNIC, the registry behind China’s .CN country code top-level domain, about the growing sophistication of abuse, the increasing need for cross-border cooperation, and the rising expectation from global brands for proactive protective mechanisms within complex national markets.

How Uber Navigates Phishing, Fraud, and a Leaner Domain Portfolio

  • Tony Kirsch
  • June 18, 2026

At the International AntiCounterfeiting Coalition Annual Conference in Florida, BSA Commercial Director Tony Kirsch spoke with Rafa Gutiérrez, Senior Legal Director at Uber. They explored the escalating threats of phishing and fraud, the persistent challenges of relying solely on AI for detection, and how proactive tools like GlobalBlock help securely maintain a streamlined domain portfolio.

RWS’s Brian King on the Future of Global Branding, ccTLDs, and Defensive Registrations

  • Tony Kirsch
  • May 13, 2025

While the internet has made global reach easier than ever for organizations and driven an ecommerce industry expected to be upwards of USD7 Trillion in 2025, consumers have ever-increasing demands of companies to engage with them in their own languages with culturally sensitive and relevant messages beyond just the basic products and services. To explore these challenges, the Brand Safety Alliance spoke with Brian King from global trademark and patent translation service leader RWS to discuss the importance of a proactive approach to managing often overlooked elements of your business in a global economy.