The Brand Safety Alliance (BSA) is pleased to announce its first sponsorship of the International AntiCounterfeiting Coalition (IACC) Annual Conference, taking place in Orlando from April 28-30, 2026. This sponsorship marks a significant expansion of the BSA's engagement with senior IP executives and brand protection leaders from the world's largest organizations.
As the longest-standing organization dedicated to combating counterfeiting and piracy, the IACC is globally recognized for its collaborative approach to brand protection. The Coalition's membership includes IP executives and brand protection leaders from hundreds of the world's most recognized companies, making the annual conference a premier gathering of decision-makers in the IP protection space.
For the BSA, the IACC Annual Conference represents an opportunity to engage directly with the senior executives who shape brand protection strategies at scale. While many IACC members currently focus on traditional anti-counterfeiting measures, GlobalBlock offers a complementary approach: preventing unauthorized domain registrations before brands need to pursue enforcement actions. This proactive protection model aligns with the IACC's mission to stay ahead of evolving threats.
Since its launch in 2022, the Brand Safety Alliance has grown to include hundreds of registry partners across over 700 web extensions, providing centralized brand protection for IP owners at scale. The BSA's collaborative approach - working directly with both brands and registries to develop practical solutions - mirrors the IACC's model of bringing stakeholders together to solve complex challenges.
As the official sponsor of the IACC Networking Lounge, the BSA will host a dedicated space for attendees to connect, collaborate, and explore brand protection strategies throughout the three-day conference. The Lounge will serve as a hub for informal discussions and relationship-building among IP professionals.
Within the Networking Lounge, the BSA will invite IP professionals to private, one-on-one discussions about their brand protection challenges, in a dedicated soundproof booth. These sessions are part of the BSA's ongoing IP Insights initiative, which gathers direct feedback from brand owners to inform the development of practical protection solutions.
Attendees will have the opportunity to learn how GlobalBlock's centralized blocking service is helping brands protect their IP across hundreds of domain extensions simultaneously - reducing costs, eliminating operational burden, and providing protection that scales as the namespace continues to expand.
If you're attending IACC Orlando and would like to connect with the BSA team, please reach out to us at hello@brandsafetyalliance.co to arrange a time.
Tony Kirsch
