Take a Closer Look at GlobalBlock

Find out what powers the world’s leading domain blocking service.

Creating a Safer Environment for All

The Brand Safety Alliance’s mission is to build a safer digital world for brands and consumers alike. With industry-leading expertise and a growing network of partners, GlobalBlock is a future-proof solution backed by trusted organizations that are committed to protecting your brand online.

Created by Industry Leaders, Built for You

GlobalBlock is a revolutionary domain blocking service designed to provide unparalleled protection for brands online. By preventing the registration of matching and lookalike domains across 780 extensions—including legacy, new gTLDs, Web3, and country codes—GlobalBlock ensures that brand owners stay ahead of the curve.

Backed by Trusted Sources

GlobalBlock is the first product launched by the Brand Safety Alliance (BSA), an initiative backed by GoDaddy Registry and supported by leading industry organizations such as Identity Digital, GMO Registry, Nominet, Tucows, Unstoppable Domains, CORE and CoCCA. This collective effort brings together expertise and innovation to redefine online brand protection.

Tailored to Modern Times

GlobalBlock is built to compete with an ever-evolving digital landscape by providing brand owners with the tools needed to mitigate risks, simplify domain management and maintain control over their digital identity.

Innovative Technology, Seamless Protection

GlobalBlock leverages proprietary technology to automatically block matching domains at the registry level, preventing unauthorized use before it begins. Features like Priority AutoCatch and Domain Unblock give brands more control over their domain portfolios by capturing dropped names and allowing temporary or permanent use of blocked domains.