Unified Domain Blocking Service Protecting Brands Online | GlobalBlock
Tony Kirsch
The Brand Safety Alliance (BSA) has expanded its GlobalBlock service once again, adding 61 new domain extensions to the domain blocking platform.
The new additions bring GlobalBlock to 841 included extensions, and for the first time achieves coverage of more than 60% of the world’s top-level domains (TLDs). Looking specifically at gTLDs, GlobalBlock now provides protection over 75% of the world’s TLDs.
Included in this latest batch of extensions to join GlobalBlock include Mauritius’ .mu ccTLD, which is relaunching this year as an international extension for the music industry. With this growing market and greater commercial focus, the ability to instantly protect brand labels in the .mu domain will be even more important for global brands.
This marks the second coverage expansion to GlobalBlock this year, following the March batch that increased protection by 70 extensions, including the world’s two largest ccTLDs, China’s .cn and Germany’s .de.
As always, existing GlobalBlock customers instantly receive coverage in the new extensions at no additional cost during their current term. With further expansions planned in 2026, GlobalBlock remains the world’s largest domain blocking service and continues to grow in value for brand owners and IP professionals.
View the full list of included extensions on the GlobalBlock website: https://globalblock.co/included-extensions/
Ben Anderson
The Brand Safety Alliance (BSA) team welcomed another opportunity to connect with the broader BSA community and celebrate shared milestones this June, at the ICANN86 Policy Meeting in Seville, Spain.
Tony Kirsch
As one of the largest and most strategically significant country code domains, .CN offers an important view into how registries are balancing growth, governance and brand safety at scale. We’re pleased to present this partner article from CNNIC, the registry behind China’s .CN country code top-level domain, about the growing sophistication of abuse, the increasing need for cross-border cooperation, and the rising expectation from global brands for proactive protective mechanisms within complex national markets.
Tony Kirsch
Last month, the Brand Safety Alliance (BSA) presented a series of Market Briefings webinars in partnership with our accredited agents, to share updates and information on GlobalBlock’s largest coverage expansion to date and upcoming product enhancements. Following the addition of China’s .cn and Germany’s .de ccTLDs along with dozens of other new extensions, GlobalBlock’s coverage grew to 780 extensions and the BSA team connected with hundreds of brands around the world to explain what this means for online brand protection.
Jason Loyer
The INTA Annual Meeting remains the most concentrated gathering of the global intellectual property community, bringing together brand owners, trademark law firms and technology providers in one place.