Applying for a New TLD in Round 2? Here’s Why You Should Talk to the Brand Safety Alliance Now.
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Tony Kirsch
- March 3, 2026
In just a few months, one of the biggest opportunities on the internet in the last decade opens up: applications for new Top-Level Domains (TLDs). If you’re planning to apply when the window opens on April 30, 2026, you are most likely already deep into your business planning – thinking through not just the technical and financial requirements, but how you’ll position your TLD for long-term success.