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Unified Domain Blocking Service Protecting Brands Online | GlobalBlock

Latest Posts in Resources

Applying for a New TLD in Round 2? Here’s Why You Should Talk to the Brand Safety Alliance Now.

  • Tony Kirsch
  • March 3, 2026

In just a few months, one of the biggest opportunities on the internet in the last decade opens up: applications for new Top-Level Domains (TLDs). If you’re planning to apply when the window opens on April 30, 2026, you are most likely already deep into your business planning – thinking through not just the technical and financial requirements, but how you’ll position your TLD for long-term success.

Outsmart the Scammers: Take Back Control of Your Brand with Less Hassle

Outsmart the Scammers: Take Back Control of Your Brand with Less Hassle

  • Tony Kirsch
  • June 3, 2025

Do you know how many domains matching your brand exist in the world but aren’t owned by you?  Most brands use some level of monitoring to try and identify this but from a global perspective, very few are aware of their risks in the deep and dark places on the web. And while those stray domains might seem harmless, the reality is they’re a goldmine for opportunistic third parties—ones who can siphon off your traffic, demand exorbitant prices or worse, damage your reputation or scam your customers.

RWS’s Brian King on the Future of Global Branding, ccTLDs, and Defensive Registrations

RWS’s Brian King on the Future of Global Branding, ccTLDs, and Defensive Registrations

  • Tony Kirsch
  • May 13, 2025

While the internet has made global reach easier than ever for organizations and driven an ecommerce industry expected to be upwards of USD7 Trillion in 2025, consumers have ever-increasing demands of companies to engage with them in their own languages with culturally sensitive and relevant messages beyond just the basic products and services. To explore these challenges, the Brand Safety Alliance spoke with Brian King from global trademark and patent translation service leader RWS to discuss the importance of a proactive approach to managing often overlooked elements of your business in a global economy.

Brian Beckham of WIPO on the Evolution of Domain Disputes and the Rise of Cybercrime

Brian Beckham of WIPO on the Evolution of Domain Disputes and the Rise of Cybercrime

  • Tony Kirsch
  • April 8, 2025

The world of online brand protection is unpredictable and ever-changing, and no one could foresee the sustained impact of a global pandemic on infringement rates and cybersquatting cases. Cybersquatting is the practice of registering, trafficking in, or using a domain name with the bad-faith intent of profiting from the goodwill of someone else’s trademark. WIPO created the UDRP in 1999, and is the global leader in case administration services.