5 Ways GlobalBlock Saves You Money

Most organizations know that protecting your brand in today’s online world is essential, but the increase in costs to do so is causing concern for many.  

When considering domain names, this includes holding large defensive portfolios, monitoring, aftermarket purchases, or enforcement activities. In fact, the costs can sometimes be so prohibitive that brands must make tough decisions and sacrifice the ability to rectify problems by selecting which issue is ‘less impactful’. 

The good news is proactive brand protection with GlobalBlock can create measurable cost savings - streamlining your operations while securing your digital presence.  

And that means you don’t have to choose between budget and security. 

Reduce annual domain registration costs 

Perhaps GlobalBlock’s strongest case for cost savings is the ability to reduce your defensive domain portfolio. With brands spending thousands of dollars and countless resource hours to register, renew and manage enormous domain portfolios, the status quo of defensive registrations is no longer sustainable for many organizations. 

Incorporating domain blocking into your strategy is a valuable opportunity to ‘right-size’ your portfolio; only registering those domains you need or can’t block and allowing a blocking service to protect the rest. In return, you exchange thousands of individual registrations for one simple transaction and protection at a fraction of the price. 

Our analysis shows that brand owners can save up to 65% on domain registration costs by implementing GlobalBlock and this will only increase over time.  

GlobalBlock provides protection in more than half the world’s web extensions – a breadth of coverage that has never been possible before. What’s more, GlobalBlock covers domain extensions that may be out of reach for defensive registrations due to local presence or eligibility requirements.  

Save on litigation and domain dispute processes 

When domains fall into the wrong hands, one of the most common tactics to reclaim them is to file a request under the Uniform Domain Name Dispute Resolution Policy (UDRP).  

The filing fee starts at USD$1,500 for up to five domains, however the process can take around two months to complete – and that’s just the beginning. The legal support costs that can accumulate over this time are significant, and UDRP disputes rely on demonstrating that a domain is being used in bad faith – meaning it is likely already doing damage to your brand before you can start this lengthy and expensive process. 

Despite this, UDRP is commonly considered a more ‘cost effective’ route. Lawsuits through more mainstream legal channels can wrack up enormous bills. Most sources report the cost of a trademark infringement lawsuit in the United States will start in the six-figure range and can climb into the millions depending on the complexity of the case. That’s not to mention there is no guarantee any settlement will cover these costs, even if you do succeed in reclaiming a domain. 

The case for proactive protection vs reactive defense here is clear: removing potentially risky domains from the market before they can become a risk can save potentially thousands of dollars in legal fees to reclaim them after the fact. 

Avoid drop catching and aftermarket purchases 

Concerningly, brands are often forced to play the public market and participate in the same systems as the bad actors to protect their IP assets.  

One example of this is the prevalence of drop catching or domain ‘backorder’ services. These allow customers to see domains that will soon be deleted or expire and offer the opportunity to order or ‘catch’ them when they drop.  

While some bad actors use these services to prey on domains that may be inadvertently dropped, brands themselves are often forced to use the very same services to reclaim branded domains from third parties.  

As with any public forum, this process is risky, time consuming and can be incredibly expensive and unreliable.  

Similarly, private aftermarket sales of branded domains can be a minefield of financial risk. A third party or bad actor who recognizes the value of a domain to your brand has the potential to demand extortionary prices to return it – and depending on the risk involved, brands have often been forced to pay up. 

GlobalBlock’s Priority AutoCatch feature is already helping brands address this issue. Priority AutoCatch functions similarly to a drop catching service, seizing domains matching your brand that become available any time during your block term. This means domains registered by third parties when you placed your block are constantly monitored and if they ever drop, Priority AutoCatch will snatch it up and protect it for you at no additional cost.  

We love that we’ve been able to catch more than 10,000 names for our customers and add more every day. And taking domains like tommyhilfiger.shop or googlecloud.solutions from the squatters and returning them to the rightful owner can only be a good thing for the internet in our view.   

Reduce losses from cybercrime and brand damage 

The brand costs of online fraud, impersonation and scams cannot be overstated.  

IBM’s Cost of a Data Breach Report 2024 found that on average, the global cost of a data breach has grown to USD$4.9 million. Phishing attacks are on the rise and fraudulent domain registrations play a significant role in cybercrime activity such as spam and social engineering attacks.  

In fact, cybercrime is predicted to cost more than USD$15.6 trillion a year by 2029. For brands, this price tag encompasses everything from literal stolen money to lost productivity and IP, data theft, reputational harm and the enormous costs of recovery and course correction following an incident.  

With the potential risks on the rise and the potential for new challenges to follow the next round of new TLDs scheduled for 2026, insurance against this uncertain and ever-changing landscape is more crucial now than ever. 

GlobalBlock+ is a brand’s ultimate proactive tool to reduce the opportunity for phishing, removing thousands of lookalike domains that could be used in scams.  

Gain additional coverage at no cost 

In addition to avoiding or reducing existing costs, GlobalBlock seeks to add value for brand owners through its widespread protection and unique features. 

One critical feature is GlobalBlock’s continually growing coverage. By constantly building on our network of domain name Registries and service providers, GlobalBlock regularly adds new extensions to the service and increases its coverage.  

Whenever a new batch is added, existing customers gain protection in these added extensions at no additional cost. This brings down the average cost per domain protected and improves the value of GlobalBlock over time.  

In fact, GlobalBlock has added more than 100 domain extensions since launch, including new TLDs, ccTLDs and Web3.0 extensions—many of which were inaccessible to brands due to eligibility requirements or have posed an impersonation risk to brands in the past.  

GlobalBlock is about more than brand protection. It’s designed to help brands make smart, strategic and proactive decisions that save you time, money and stress. From cutting your portfolio costs to avoiding expensive legal battles and reclaim fees, it offers a cost-effective alternative to the ‘old way’ of protecting your brand online.