Unified Domain Blocking Service Protecting Brands Online | GlobalBlock
Tony Kirsch
We spoke with Rosalía Morales, Executive Director at NIC Costa Rica about the .cr country code Top-Level Domain and its steady focus on building a safe and secure internet for locals and international businesses and consumers.
Tony Kirsch
As one of the most widely registered generic TLDs in the world, .top has grown rapidly since its launch in 2014, attracting a broad and diverse registrant base across e-commerce, technology, finance and beyond. Like many high-volume open registries, managing abuse at scale has been one of the defining challenges of that growth. We spoke with Sven Chen, CEO of the .top Registry, about the growing sophistication of domain abuse, the internal process that led to joining GlobalBlock, and what other registries should consider when evaluating a proactive approach to brand protection.
Tony Kirsch
From the early days of the Brand Safety Alliance, response to our mission from registries, registrars and brands in the Asia Pacific region has been strong. Many registries have chosen to participate in GlobalBlock and are recognizing the benefits of stronger brand and IP defenses in improving registry health and protecting internet users by proactively stopping abuse before it occurs. In the coming months, our commitment to this community ramps up through several events in partnership with the Asia Pacific Top-Level Domain Association (APTLD). The BSA’s Leona Chen-Birkner will present a webinar to APTLD members, before giving a presentation at the upcoming APTLD90 meeting in Ulaanbaatar, Mongolia in September.
Leona Chen-Birkner
A lot has changed across the registry landscape since my last trip to the Asia Pacific Top Level Domain (APTLD) conference over two years ago in Danang, Vietnam. From the increasing role that AI plays in our businesses through to the ever-expanding abuse conundrum, the threat landscape has shifted in ways that should concern every registry operator, regardless of size and region. I'm excited to reconnect with the APTLD community at two upcoming events. First, I'll be joining APTLD members for a webinar on 26 August, followed by a session at APTLD90 in Ulaanbaatar, Mongolia this September, where I'll be sharing how the Brand Safety Alliance and GlobalBlock are helping registries and brands tackle online abuse through collaborative global protection programs.
Tony Kirsch
Investing in a new brand protection product can be a complex decision for some organizations, especially compared to tried-and-true strategies such as defensive domain portfolios. However, Network Solutions’ Caroline Kay makes a compelling case for the financial savings offered by accessing domain blocking at scale through GlobalBlock. Caroline spoke with the BSA’s Tony Kirsch to explain why GlobalBlock and its premium product GlobalBlock+ make strong financial sense compared to increasing defensive portfolio costs.
Tony Kirsch
The Brand Safety Alliance (BSA) has expanded its GlobalBlock service once again, adding 61 new domain extensions to the domain blocking platform. The new additions bring GlobalBlock to 841 included extensions, and for the first time achieves coverage of more than 60% of the world’s top-level domains (TLDs). Looking specifically at gTLDs, GlobalBlock now provides protection over 75% of the world’s TLDs.
Ben Anderson
The Brand Safety Alliance (BSA) team welcomed another opportunity to connect with the broader BSA community and celebrate shared milestones this June, at the ICANN86 Policy Meeting in Seville, Spain.
Tony Kirsch
As one of the largest and most strategically significant country code domains, .CN offers an important view into how registries are balancing growth, governance and brand safety at scale. We’re pleased to present this partner article from CNNIC, the registry behind China’s .CN country code top-level domain, about the growing sophistication of abuse, the increasing need for cross-border cooperation, and the rising expectation from global brands for proactive protective mechanisms within complex national markets.
Tony Kirsch
Last month, the Brand Safety Alliance (BSA) presented a series of Market Briefings webinars in partnership with our accredited agents, to share updates and information on GlobalBlock’s largest coverage expansion to date and upcoming product enhancements. Following the addition of China’s .cn and Germany’s .de ccTLDs along with dozens of other new extensions, GlobalBlock’s coverage grew to 780 extensions and the BSA team connected with hundreds of brands around the world to explain what this means for online brand protection.
Jason Loyer
The INTA Annual Meeting remains the most concentrated gathering of the global intellectual property community, bringing together brand owners, trademark law firms and technology providers in one place.
Tony Kirsch
At the International AntiCounterfeiting Coalition Annual Conference in Florida, BSA Commercial Director Tony Kirsch spoke with Rafa Gutiérrez, Senior Legal Director at Uber. They explored the escalating threats of phishing and fraud, the persistent challenges of relying solely on AI for detection, and how proactive tools like GlobalBlock help securely maintain a streamlined domain portfolio.
Tony Kirsch
The 2026 International Anti-Counterfeiting Coalition (IACC) Annual Conference in Orlando brought together enterprise brands, law enforcement agencies, marketplaces, payment providers, policy leaders, registries, and technology platforms. The Brand Safety Alliance (BSA) was thrilled to sponsor the event for the first time, supporting the IACC Networking Lounge. This opportunity allowed us to connect with many IP and brand protection experts and to continue our IP Insights program – an ongoing series of conversations and interviews with the people at the coal front of online brand protection. The theme running through every session of the conference and reflected in our conversations was: how does enforcement keep pace as digital abuse becomes faster, more global, and more infrastructure-driven? Here are some key themes we captured from those in the know.
Tony Kirsch
The Brand Safety Alliance is proud to launch the second annual Domain Protection Report.
Tony Kirsch
The Brand Safety Alliance (BSA) is pleased to be attending LACNIC45 in Panama this May. As one of the leading internet governance events in the region, LACNIC meetings bring together decision-makers and key players from across Latin America and the Caribbean.
Tony Kirsch
The Brand Safety Alliance (BSA) is pleased to announce its continued sponsorship of the International Trademark Association (INTA) Annual Meeting, taking place in London from May 2-6, 2026. This marks the BSA's third consecutive year supporting INTA's flagship annual event for trademark and IP professionals.