As one of the largest and most strategically significant country code domains, .CN offers an important view into how registries are balancing growth, governance and brand safety at scale. We’re pleased to present this partner article from CNNIC, the registry behind China’s .CN country code top-level domain, about the growing sophistication of abuse, the increasing need for cross-border cooperation, and the rising expectation from global brands for proactive protective mechanisms within complex national markets.
Investing in a new brand protection product can be a complex decision for some organizations, especially compared to tried-and-true strategies such as defensive domain portfolios. However, Network Solutions’ Caroline Kay makes a compelling case for the financial savings offered by accessing domain blocking at scale through GlobalBlock.
Caroline spoke with the BSA’s Tony Kirsch to explain why GlobalBlock and its premium product GlobalBlock+ make strong financial sense compared to increasing defensive portfolio costs.
The Brand Safety Alliance (BSA) has expanded its GlobalBlock service once again, adding 61 new domain extensions to the domain blocking platform.
The new additions bring GlobalBlock to 841 included extensions, and for the first time achieves coverage of more than 60% of the world’s top-level domains (TLDs). Looking specifically at gTLDs, GlobalBlock now provides protection over 75% of the world’s TLDs.
Tony Kirsch