Skip to main content

Unified Domain Blocking Service Protecting Brands Online | GlobalBlock

Brand Safety Alliance to Celebrate Two Years of GlobalBlock at ICANN86 Seville

  • Tony Kirsch
  • April 20, 2026
  • 1 min. to read
Brand Safety Alliance to Celebrate Two Years of GlobalBlock at ICANN86 Seville

The Brand Safety Alliance (BSA) is looking forward to attending the ICANN86 Policy Forum taking place in Seville, Spain this May. 

As one of the key gatherings in the domain name calendar, ICANN meetings bring together registries, registrars, policymakers, and brand representatives to shape the future of the domain ecosystem. Several of the BSA team will be travelling to Spain and look forward to connecting with our partners and colleagues from across the industry. 

ICANN meetings provide an opportunity to engage directly with those responsible for how domain namespaces are governed, expanded and secured, ensuring that the needs of brand owners remain part of that conversation. 

ICANN86 is particularly significant as the industry moves toward the next round of new TLDs. With the application window approaching its close, this forum offers a critical moment to connect with prospective registry operators and discuss how brand protection can be built into new namespaces from the outset. These early conversations play an important role in shaping a more secure and consistent environment for IP owners as the domain landscape continues to grow. 

Bringing together the BSA’s partners is an important part of our collaborative model, and ICANN meetings provide a great opportunity to strengthen relationships, share insights and align on how to address emerging challenges in brand protection at scale. 

The BSA will also host a special event to celebrate two years since GlobalBlock launched – a chance to reflect on its growth, the expansion of coverage and the role it now plays in helping brands take a more proactive approach to domain protection. 

If you’re attending ICANN86 in Seville and would like to connect with the BSA team, please reach out to us at hello@brandsafetyalliance.co to arrange a time. 

Related Posts

Want to keep exploring topics? Check out the articles below

Market Briefing: GlobalBlock Further Expands Coverage - Now Protecting Brands in More Than 60% of World’s Domain Extensions

  • Tony Kirsch
  • July 1, 2026
  • 1 min. to read

The Brand Safety Alliance (BSA) has expanded its GlobalBlock service once again, adding 61 new domain extensions to the domain blocking platform. The new additions bring GlobalBlock to 841 included extensions, and for the first time achieves coverage of more than 60% of the world’s top-level domains (TLDs). Looking specifically at gTLDs, GlobalBlock now provides protection over 75% of the world’s TLDs.

How the World’s Largest Country-Code Domain Approaches Security, Trust, and Brand Protection

  • Tony Kirsch
  • June 23, 2026
  • 5 min. to read

As one of the largest and most strategically significant country code domains, .CN offers an important view into how registries are balancing growth, governance and brand safety at scale. We’re pleased to present this partner article from CNNIC, the registry behind China’s .CN country code top-level domain, about the growing sophistication of abuse, the increasing need for cross-border cooperation, and the rising expectation from global brands for proactive protective mechanisms within complex national markets.

GlobalBlock Market Briefings Reach 250+ Brands Worldwide

  • Tony Kirsch
  • June 22, 2026
  • 6 min. to read

Last month, the Brand Safety Alliance (BSA) presented a series of Market Briefings webinars in partnership with our accredited agents, to share updates and information on GlobalBlock’s largest coverage expansion to date and upcoming product enhancements. Following the addition of China’s .cn and Germany’s .de ccTLDs along with dozens of other new extensions, GlobalBlock’s coverage grew to 780 extensions and the BSA team connected with hundreds of brands around the world to explain what this means for online brand protection.