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RWS’s Brian King on the Future of Global Branding, ccTLDs, and Defensive Registrations

ccTLD ecommerce Brand protection

While the internet has made global reach easier than ever for organizations and driven an ecommerce industry expected to be upwards of USD7 Trillion in 2025, consumers have ever-increasing demands of companies to engage with them in their own languages with culturally sensitive and relevant messages beyond just the basic products and services. To explore these challenges, the Brand Safety Alliance spoke with Brian King from global trademark and patent translation service leader RWS to discuss the importance of a proactive approach to managing often overlooked elements of your business in a global economy.

Brian Beckham of WIPO on the Evolution of Domain Disputes and the Rise of Cybercrime

Cyber security Domains

The world of online brand protection is unpredictable and ever-changing, and no one could foresee the sustained impact of a global pandemic on infringement rates and cybersquatting cases. Cybersquatting is the practice of registering, trafficking in, or using a domain name with the bad-faith intent of profiting from the goodwill of someone else’s trademark. WIPO created the UDRP in 1999, and is the global leader in case administration services.

Explore IP and Brand Protection Trends in the Inaugural Report

Domains Brand protection

The Brand Safety Alliance is proud to present the inaugural Domain Protection Report. With GlobalBlock recently celebrating its first anniversary and the domain name community gathering next week in Seattle for ICANN82, now is the perfect time to reflect on the past year and explore the trends and challenges shaping the future for brand owners.

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