This June, the Brand Safety Alliance (BSA) team will be attending the Asian Brand Protection Congress (ABPC) in Singapore on June 26-27 as we continue our engagement with the IP/brand protection community and promote the benefits of GlobalBlock for the first time in Asia-Pacific.
Closely following our successful journey to the International Trademark Association (INTA) conference last month, we are thrilled to join the conference as a Presentation Partner to discuss GlobalBlock and how it is rapidly becoming a vital tool for the world’s leading companies to support their brand protection efforts.
On the morning of Day 1 of the conference, the BSA’s Tony Kirsch and Ben Anderson will deliver a presentation on the genesis of domain name blocking and the future of brand protection.
This topic was recently highlighted in an article published by the World IP Review and discussed at the INTA meeting in a panel session that included some of industry’s preeminent experts. The Singapore ABPC event will be a great opportunity to bring this discussion to the Asia-Pacific region, where reports have found nearly a quarter of consumers have been the victim of online fraud which is of great concern.
In this landscape, instilling trust in brands and protecting trademarks and intellectual property is crucial to create a safer internet for businesses and consumers alike.
We are looking forward to continuing this important discussion in Singapore and exploring how GlobalBlock can support greater protection for brands and their valuable intellectual property online.
If you are attending the Singapore ABPC, we welcome the opportunity to meet with you. Feel free to get in contact with us.
Tony Kirsch
