Unified Domain Blocking Service Protecting Brands Online | GlobalBlock
Ben Anderson
The Brand Safety Alliance (BSA) team welcomed another opportunity to connect with the broader BSA community and celebrate shared milestones this June, at the ICANN86 Policy Meeting in Seville, Spain.
The meeting was well attended and along with other guests we enjoyed the beautiful location, weather and abundance of cultural experiences on offer in the city.
A highlight for our team was our BSA-hosted party, where we were joined by more than 150 community members including registries, registrars and representatives of some of the world’s largest brands. The event celebrated two years of GlobalBlock and recognized all those who have contributed to its success thus far. Special congratulations must go to the BSA events team for staging a wonderful event and bringing people together in style. There were many compliments on the night that it was one of, if not the best party of the week.
During the party we were pleased to formally sign the agreement with CNNIC to recognize our collaboration, following our recent announcement that .cn has joined the GlobalBlock service. Director Zhang expressed her gratitude for the partnership and a commitment to working with the international community to assist in future brand protection efforts.
Throughout the ICANN conference the BSA team collectively participated in more than 60 meetings with registries and agents – both current partners and prospective collaborators interested in continuing to expand the GlobalBlock service. As we approach 840 included extensions, this already strong and diverse network of partners continues to gain interest.
We also began to promote our new abuse blocking service by the BSA, which gained significant interest with the gTLD and ccTLD registry community. This service will use AI analysis and pattern recognition to provide proactive abuse prevention in the most high-risk spaces, benefiting the health and security of registries as well as the brands and consumers who would otherwise fall victim to these abusive activities. This is another step toward the BSA’s mission to find global solutions to global challenges.
Finally, we were pleased to receive some great feedback about the upcoming new extensions batch coming to GlobalBlock in July. We will provide more updates on this in the coming weeks.
Thank you to all who connected with us in Seville and made this a productive and memorable event. We look forward to seeing more of the BSA community in Bali for ICANN87 Annual General Meeting in October.
To relive the evening, we've created a short highlight reel capturing some of our favorite moments from the rooftop in Seville.
Tony Kirsch
When the domain name industry meets in Bali this October, it will mark a time of significant change and opportunity for the ICANN community. Following the application period for the second round of new gTLDs, ICANN will publish its full list of prospective TLDs and their applicants, likely just prior to its Annual General Meeting from October 17-22.
Jason Loyer
When the BSA team attended INTA’s TMAP meeting in Berlin last year, much of the conversation around new TLDs and AI-driven domain abuse was anticipatory. The threat was real, but for many trademark professionals, it still felt like something on the horizon.
Tony Kirsch
From the early days of the Brand Safety Alliance, response to our mission from registries, registrars and brands in the Asia Pacific region has been strong. Many registries have chosen to participate in GlobalBlock and are recognizing the benefits of stronger brand and IP defenses in improving registry health and protecting internet users by proactively stopping abuse before it occurs. In the coming months, our commitment to this community ramps up through several events in partnership with the Asia Pacific Top-Level Domain Association (APTLD). The BSA’s Leona Chen-Birkner will present a webinar to APTLD members, before giving a presentation at the upcoming APTLD90 meeting in Ulaanbaatar, Mongolia in September.
Leona Chen-Birkner
A lot has changed across the registry landscape since my last trip to the Asia Pacific Top Level Domain (APTLD) conference over two years ago in Danang, Vietnam. From the increasing role that AI plays in our businesses through to the ever-expanding abuse conundrum, the threat landscape has shifted in ways that should concern every registry operator, regardless of size and region. I'm excited to reconnect with the APTLD community at two upcoming events. First, I'll be joining APTLD members for a webinar on 26 August, followed by a session at APTLD90 in Ulaanbaatar, Mongolia this September, where I'll be sharing how the Brand Safety Alliance and GlobalBlock are helping registries and brands tackle online abuse through collaborative global protection programs.