Unified Domain Blocking Service Protecting Brands Online | GlobalBlock
Tony Kirsch
The Brand Safety Alliance is proud to present the inaugural Domain Protection Report.
With GlobalBlock recently celebrating its first anniversary and the domain name community gathering next week in Seattle for ICANN82, now is the perfect time to reflect on the past year and explore the trends and challenges shaping the future for brand owners.
We’re excited to launch our first-ever Domain Protection Report - an annual publication dedicated to uncovering key trends in domain security, intellectual property threats, and brand protection strategies.
Businesses are facing an evolving threat landscape, demanding smarter, more proactive solutions. That’s why we’ve created this report—to provide clear, expert-driven insights that help brands stay ahead.
Inside, you’ll find:
A data-driven breakdown of GlobalBlock’s first year in action—how brands have leveraged our service to protect their domains and reduce risks.
Exclusive insights from Brian Beckham of WIPO, sharing expert perspectives on the latest trends in IP protection.
Strategic advice from Brian King of RWS, regarding the importance of proactive localization and IP planning in today’s global digital economy.
Real-world experiences from brand protection leaders, discussing how companies are defending themselves against evolving threats and how GlobalBlock is helping customers take control of their digital abuse landscape.
A practical glossary of key cyber risks, making it easier to navigate the complex world of online brand security.
The digital landscape isn’t getting any safer, but with the right knowledge and tools, businesses can stay protected. This report isn’t just a look back at our journey—it’s a resource designed to help brands make informed decisions about their security, their intellectual property, and their future.
We’re proud to share this first edition with you, and we’d love to hear your feedback. Download the full report here and let us know what insights stood out to you.
Tony Kirsch
We spoke with Rosalía Morales, Executive Director at NIC Costa Rica about the .cr country code Top-Level Domain and its steady focus on building a safe and secure internet for locals and international businesses and consumers.
Tony Kirsch
The Brand Safety Alliance (BSA) has expanded its GlobalBlock service once again, adding 61 new domain extensions to the domain blocking platform. The new additions bring GlobalBlock to 841 included extensions, and for the first time achieves coverage of more than 60% of the world’s top-level domains (TLDs). Looking specifically at gTLDs, GlobalBlock now provides protection over 75% of the world’s TLDs.
Tony Kirsch
As one of the largest and most strategically significant country code domains, .CN offers an important view into how registries are balancing growth, governance and brand safety at scale. We’re pleased to present this partner article from CNNIC, the registry behind China’s .CN country code top-level domain, about the growing sophistication of abuse, the increasing need for cross-border cooperation, and the rising expectation from global brands for proactive protective mechanisms within complex national markets.
Tony Kirsch
Last month, the Brand Safety Alliance (BSA) presented a series of Market Briefings webinars in partnership with our accredited agents, to share updates and information on GlobalBlock’s largest coverage expansion to date and upcoming product enhancements. Following the addition of China’s .cn and Germany’s .de ccTLDs along with dozens of other new extensions, GlobalBlock’s coverage grew to 780 extensions and the BSA team connected with hundreds of brands around the world to explain what this means for online brand protection.