GlobalBlock has added its largest batch of extensions to the blocking service to date, increasing coverage by 70 extensions. The platform now includes a total of 780 extensions.
Investing in a new brand protection product can be a complex decision for some organizations, especially compared to tried-and-true strategies such as defensive domain portfolios. However, Network Solutions’ Caroline Kay makes a compelling case for the financial savings offered by accessing domain blocking at scale through GlobalBlock.
Caroline spoke with the BSA’s Tony Kirsch to explain why GlobalBlock and its premium product GlobalBlock+ make strong financial sense compared to increasing defensive portfolio costs.
The Brand Safety Alliance (BSA) has expanded its GlobalBlock service once again, adding 61 new domain extensions to the domain blocking platform.
The new additions bring GlobalBlock to 841 included extensions, and for the first time achieves coverage of more than 60% of the world’s top-level domains (TLDs). Looking specifically at gTLDs, GlobalBlock now provides protection over 75% of the world’s TLDs.