Unified Domain Blocking Service Protecting Brands Online | GlobalBlock
Tony Kirsch
GlobalBlock recently celebrated one year since its launch, a significant milestone for intellectual property and online brand protection—and the culmination of years of collaboration and planning.
We're excited to share an update on GlobalBlock's journey and its impact on protecting brands in the domain name space.
As we wrote about when it launched, GlobalBlock was developed in response to countless conversations with brand owners and IP professionals, who repeatedly showed the need for better tactics to prevent online brand abuse using domain names.
After decades of status quo strategies that relied on thousands of defensive domain registrations, risky decisions and expensive and time-consuming litigation and disputes, brands were fed up with the unreliable, piecemeal approach to brand protection.
To date, GlobalBlock includes more than 630 web extensions including new and generic TLDs, ccTLDs and Web3.0 extensions from all over the world. Its scale of coverage is unprecedented, protecting millions of domains across thousands of unique brand labels.
But the practical benefits for brands go beyond the peace of mind of knowing they’re protected.
Through its unique features such as Priority AutoCatch Assurance, GlobalBlock has reclaimed thousands of domains that were registered by third parties and placed them back in the hands of brands, saving the time and expense of domain disputes, takedowns or acquisitions.
In addition, brands have saved 60% on average compared to individually registering these protected domains as part of a defensive portfolio.
The data speaks for itself—but the words of our customers and partners have also been overwhelmingly positive and humbling to hear.
Brands tell us every day that we’ve helped them solve real business problems, save money and improve operational efficiencies.
Likewise, Registries are seeing the benefits of proactively preventing abuse in their extensions, improving the overall health of their namespaces and building consumer trust.
To mark GlobalBlock’s first anniversary, we released our inaugural Domain Protection Report an annual publication dedicated to uncovering key trends in domain security, intellectual property threats, and brand protection strategies.
We’re excited to share this publication with you, which will include a deep dive into facts and figures of GlobalBlock’s first year.
The Brand Safety Alliance is fortunate to have the support of Registries, agents, and other partners and we are incredibly grateful for their participation, feedback and collaboration over the past years.
We look forward to bringing more features and enhancements to GlobalBlock and continuing to grow its coverage, building even greater value and protection for global brands.
Tony Kirsch
We spoke with Rosalía Morales, Executive Director at NIC Costa Rica about the .cr country code Top-Level Domain and its steady focus on building a safe and secure internet for locals and international businesses and consumers.
Tony Kirsch
The Brand Safety Alliance (BSA) has expanded its GlobalBlock service once again, adding 61 new domain extensions to the domain blocking platform. The new additions bring GlobalBlock to 841 included extensions, and for the first time achieves coverage of more than 60% of the world’s top-level domains (TLDs). Looking specifically at gTLDs, GlobalBlock now provides protection over 75% of the world’s TLDs.
Tony Kirsch
As one of the largest and most strategically significant country code domains, .CN offers an important view into how registries are balancing growth, governance and brand safety at scale. We’re pleased to present this partner article from CNNIC, the registry behind China’s .CN country code top-level domain, about the growing sophistication of abuse, the increasing need for cross-border cooperation, and the rising expectation from global brands for proactive protective mechanisms within complex national markets.
Tony Kirsch
Last month, the Brand Safety Alliance (BSA) presented a series of Market Briefings webinars in partnership with our accredited agents, to share updates and information on GlobalBlock’s largest coverage expansion to date and upcoming product enhancements. Following the addition of China’s .cn and Germany’s .de ccTLDs along with dozens of other new extensions, GlobalBlock’s coverage grew to 780 extensions and the BSA team connected with hundreds of brands around the world to explain what this means for online brand protection.