As a brand owner doing your best to protect your organization, you might spend thousands of dollars (or more) each year on your domain name portfolio.
In some cases, these domains are used in your business for a variety of digital activities or alternatively, as a defensive play to keep important domains out of the hands of bad actors. It’s typically the way most brands have always managed their domains.
But what if you could confidently delete the domains match your brand that you don’t need without putting your brand at risk? Or know you’re protected if you accidentally let one expire?
The biggest benefit of a blocking service like GlobalBlock is the ability to instantly block hundreds of branded domains from the market so they’re protected from third-party registrations.
GlobalBlock includes unique features that improve or streamline the domain management process – saving time and resources and offering a solution to some of the most common challenges.
- Delete domains with confidence
One of the biggest complaints we hear from brand protection specialists is the need to hold on to countless domains they will never use. They incur annual fees, require monitoring of renewal terms, but are effectively useless assets.
GlobalBlock’s Priority AutoCatch feature is like your branded domain safety net. Because GlobalBlock connects directly to the Registries that manage domain namespaces, it can catch domains before they ever reach the market. So, if you have a block in place and you delete a covered domain that matches your brand, it will be added to your block before it is ever purged or released to Registrars.
You can prepare to delete domains with confidence, knowing GlobalBlock will keep them safe.
- Avoid being held to ransom
Too often, bad actors register domains matching brands to sell them back to the business at an inflated price. Companies have been forced to pay exorbitant fees to reclaim domains from squatters and drop catchers, especially as dispute resolution methods don’t always apply and give no guarantee of success.
Priority AutoCatch continually scans included extensions for domains matching your brand, including those registered by others. If they ever become available – such as if they expire or are deleted – Priority AutoCatch is designed to catch them and add them to your existing block.
- Register domains only when you need them
It’s impossible to know exactly what domains a business will need in the future. Registering everything ‘just in case’ can be impractical and expensive. But it’s also a risk to leave domains on the public market that might be useful down the track.
With Domain Unblock, you can place a request at any time to release a domain from your block and register it with your Registrar of choice (paying any applicable registration fees). That means GlobalBlock can safely block domains for you until such time as you need them, without the need to keep it registered indefinitely.
- Cover yourself from human error risks
Mistakes happen. When managing a portfolio of hundreds or even thousands of domains, the risk is multiplied. Domains can be accidentally deleted or renewals missed, releasing branded domains and leaving them vulnerable to registration by third parties and bad actors.
Luckily, with GlobalBlock’s Automatic Domain Assurance feature has your back. If a matching covered domain you’ve registered drops, GlobalBlock will catch it and add it to your block to be protected. Again, this happens at the Registry level so there is no risk it ends up back on the public market – and it happens quietly, saving any reputational impact.
Businesses have typically managed domain portfolios the same way for years. But now could be the time to add an extra tool to the kit and discover how GlobalBlock can boost your brand protection, save time and resources, and help reduce risks to your brand from online impersonation.
Tony Kirsch
