Protecting At Scale: How Meta Approaches Brand Protection
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Tony Kirsch
- October 21, 2026
- 12 min. to read
A Conversation with Meta's Domains Off-Platform Enforcement Team In this exclusive interview, Tony Kirsch from the Brand Safety Alliance sits down with Daniel Madden, a senior member of Meta's brand protection team, to discuss the unique challenges of protecting one of the world's most recognized brands, the decision to implement GlobalBlock, and the future of online brand security.