2026 Domain Protection, Annual Report
Exploring the trends, challenges and strategies shaping modern brand protection.
What You’ll Learn in This Report
The second annual Domain Protection Report from the Brand Safety Alliance brings together industry insights, customer perspectives and GlobalBlock data to examine how brands are responding to an increasingly complex online threat landscape.
Perspectives from leading brands and industry experts
Insights into AI-driven abuse and emerging online threats
GlobalBlock performance data and adoption trends
Real-world examples of proactive brand protection strategies
Guidance for organizations preparing for the next round of new gTLDs
Updates on major GlobalBlock developments, including the addition of .cn and .de
From AI-powered abuse and evolving phishing tactics to portfolio management, proactive protection and the next round of new gTLDs, this report explores the conversations shaping the future of digital brand protection.